TIMELINE: 2 WEEKS
ROLE: UX Research, Brand Development & Branding
Interiors Insight
Brief: The client brief went around crafting a brand experience for a new showroom with all interior materials under one roof. It's state-of-the-art walk-in display had to be communicated through the brand voice.
Crafting the brand
The Process
Conducting
Research
Clarifying
Strategy
Designing
Identity
Identifying
Touchpoints
Managing
Assets
- Ideation:
There were many things that a branding solution could have but we decided these were the most pressing. The idea was to create first of its kind one-stop solution for interior needs in the city while experiencing a hassle-free process.
The importance of a strong brand identity cannot be overstated in today's competitive business landscape. For this client, the goal was clear - To establish themselves as the leading interior vendors for interior materials.
To achieve this, we needed an identity that accurately represents their values and the energy they brought to the table.
To this, we designed a modern & dynamic approach to bring to life the client's brand identity. We understand the importance of simplicity & future focus. That's why we created a logo that is simple yet impactful and dynamic, conveying accurately the essence of the brand and its attributes.
The user should have a specific physical location to have a tangible product experience.
The user should have an ease from
product acquisition to delivery at site.
Customers need to physically feel and see the quality of materials even when they are branded.
Brand Identity
After extensive research, we identified two typefaces that perfectly balanced each other. The initial logo font is customized in vector. The combination of these typefaces and color palettes is kept dynamic, to sustain an era of change with this compelling alliance of contemporary and modern tones.
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Our brand logo communicates a sense of clarity, simplicity, and sophistication in a way it resonates with the brand's forward-thinking approach. Apart from that I also designed the office stationery to match the brand positioning our client was targeted for.
