SHRISHTI VARMA

Solo Project
Role: UX Designer & Graphic Designer

We have not yet launched the website, but you can gain access from here

Website Re-design & Branding

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OVERVIEW

Logo & Website Re-design for client Dashmeet Kaur. Dashmeet asked me to create a logo that connects with her personality and her makeup brand.
 

After getting to know her personality and brand vision, I concluded that it is very empowering & free-flowing.

I decided to create a Freehand graphic that sparks creativity & friendliness while giving away the brand identity of an MUA.

(FYI: Mua- Makeup Artist)

Phase 1: Business Analysis

I conducted a Business Analysis to understand the users needs in this Market & create a site-map based on that. My first step towards this problem was Card Sorting, which helped me create a site-map for further navigation.

Phase 2: Wireframes & UI Mockups

I created wireframes & UI mockups for the website. Wireframing helps me achieve the perfect layout without hassle.